Twitter Education – Twitter as an Educational Resource
College Matching Service (CMS) has been exploring the education value of Twitter. We found a couple interesting resources while researching education on Twitter, or Twitter Education.
Twitter has what is referred to as a “firehose” of information. With hundreds of thousands of people sending status updates every hour, there is a large amount of data on Twitter that is of value.
To find the education data, you have to perform the proper searches. Once you do so, you can find Twitter users that you wish to follow, or you can save the Twitter search that produces the most accurate results.
Finding Scholarships on Twitter
Recently CMS has been exploring scholarships online. We’ve found that there are very few valuable scholarship resources that are easy to find. The more precise your scholarship search the more fragmented the results become. For example, if you’re looking for classical music scholarships in Colorado, it is going to be very difficult to find something that you qualify for.
What we decided to do was develop a scholarship tool that would help users by limiting their choices. For example, if you’re looking for classical music scholarships, we allow you to select music scholarships. What people don’t often realize is that most music scholarships offered will also include classical music under the umbrella of acceptable programs. Therefore, by directing our users with the scholarship tool, we often achieve a higher success rate in getting scholarships for our visitors.
Of course we provide this tool free of charge. Our goal is to bring thousands of scholarships into one tool that will allow visitors to quickly and easily find a scholarship and apply for it.
Mashing up content for Twitter.
We’ve been coordinating our efforts for scholarships through our Twitter account ScholarshipsUSA. Through unique tools we have developed especially for scholarships on Twitter, we have been posting scholarships on a daily basis to our Twitter account. Everytime we post a scholarship to our website, it gets posted to our Twitter account.
We have also tagged this posting with the hashtag “#scholarship” which will allow people to find it with a scholarship search on Twitter.
Which brings me to my first recommended resource, performing a search for #scholarship on Twitter.
Let me be the first to warn you that you may find results where people are simply promoting their “product” and are not interested in helping you find scholarships. If you have ever heard the term bait & switch, that is a lot of what you will find on Twitter.
So how do I know what is valuable and what isn’t on Twitter?
Usually it doesn’t hurt to checkout anything on Twitter, but for the sake of saving time, here are a few tips to look for:
- If someone is linking to their root website domain, such as http://MyWebsite.com, they are probably just trying to drive traffic to their website, and not provide value to you.
- Look for a shortened link in the Tweet. If there is no link, chances are it is not a valuable resource for you. (bit.ly, 9mp.com, tinyurl.com)
- Beware of results where the same user posts 8-10 times in a row. This could be spam.
- If they don’t have a custom profile image on Twitter, chances are they are spammers.
- Look for something related in their Twitter username, such as education, edu, scholarships, etc.
Keep these things in mind when searching Twitter for valuable resources.
How do I search Twitter for valuable resources?
Keep in mind there are two ways to search on Twitter. Checkout this article by Joshua Odmark that explains keywords on Twitter. Essentially this article states there are two ways to search on Twitter. As a hashtag and without.
e.g. #education AND education
As you can see, one has a “#” preceding it, and one does not. Hashtag searches always contain no spaces. For example, “#EducationScholarships” as compared to “Education Scholarships”. The hashtag version of the search will return far more specific results, and thus far less results. Most of the time when I am researching education on Twitter I search for both of them and compare the results.
Stick to generalized searches on Twitter. Unfortunately Twitter has not perfected the search results just yet. They are working on it though, because they keep hiring Google employees to help them in their real-time search.
Speaking of real-time search, that is EXACTLY what Twitter is. Which means, when you perform the search is absolutely critical if it is a broad search term. For example, a search for “education” returns results minute by minute. A search for “#education” returns results hour by hour.
That means that when you perform the “education” search is critically important. Which also means that to research Twitter properly, you must perform general searches at multiple times throghout the day
I have found it best to search during peak times, such as about 8:40AM and 9:00PM.
Valuable Twitter Education Resources
Twitter
Other Resources
Tags:
Education Resource,
Scholarship,
Twitter,
Twitter Education,
Twitter Searches